We made sure SKT’s PR booth stood out among the crowd by taking advantage of the blazing heat of 86F. We built a snow slope in the middle of a bikini-filled beach. Participants riding the faster than usual slopes would speed down on the SKT4G LTE sleds experiencing the sensation similar to SKT 4G LTE speed. In a booth area at the side of the slide participants tried streaming video contents, web surfing and etc. using 4G LTE devices really experiencing the faster speeds of SKT LTE compared with 3G or other companies.

LTE slide was praised as the most innovative event at BIFF. This event with 6 postings on SKT Facebook had 37,000+ views and SKT's YouTube videos were exposed more than 23,000 times. In addition, newspapers, TV, magazines, etc. more than 70 offline media coverage items featured it- many people learned about the event.SKT is the third telecommunication company worldwide that has attracted more than 1m 4G LTE subscribers, SKT gained 1m customers in 126 days which is much faster than Verizon or Ntt docomo.