Cannes Lions
NEXUS STUDIOS, London / CHIPOTLE / 2022
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Overview
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Credits
Execution
Every single piece of this production was crafted by hand. A team of exceptional animators, designers, prop makers and set makers built the farm, The production consisted of 10 different sets, featuring 82 tiny resin puppets; 12 sheep, 10 cows, 12 pigs, 10 chickens, 12 farm helpers, 10 characters on campus and 16 audience members all captured in one fluid camera move. The commitment to authenticity ensured only farming techniques used by Chipotle suppliers were shown, including solar panels to provide shade for animals and miniature polytunnels. The ambitious project combined small details and big decisions, from creating original artwork for the subway scene to making a full virtual version of the film in 3D ahead of the shoot, which was used as a guide for the motion control camera rig (a giant robotic arm on a train track, effectively).
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