Leading TV network in Georgia - Caucasus Online with a tagline "Closer To You", wanted to highlight their partnership with international brand - Fox Channel, by promoting popular series Walking Dead.

While main competitor used foreign celebrity endorsements in their campaigns, we wanted to mock the trend and also to test levels of famous Georgian hospitality.

We made sure that our guest of honor visited every national landmark and tourist attraction during his stay - guiding our Walking Dead "star" to the walking tour of Tbilisi - Sightseeing, wine-tasting, national cuisine, etc...

After the first day of huge media buzz he became the most wanted [dead] man in town - TV and even RADIO (!) stations requesting the visit of 'zombie' who not even once broke the character.