Extremely well-received by both current and prospective clients, “Effective Ogilvy 3” played a major part in subsequent account wins for O&M India.The case-studies gave detractors (and supporters) a true measure of the effectiveness of the campaigns that had gained tremendous popularity and, of course, award wins. Above all, it went a long way in clients putting faith in Ogilvy’s vision for brand building – that of innovation and creative excellence.

In a sense, the execution of Effective Ogilvy was a reflection of the case-studies themselves – a creative approach that was as effective as it was appealing.