Cannes Lions

A HOUSE WITH OM SOLAR (SOLAR SYSTEM)

ROCK & ROLL, Tokyo / OM SOLAR CO., LTD. / 2012

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Description

On 11 March 2011, a nuclear accident occurred in Fukushima. As atomic propulsion was state policy, Japanese TV networks supported the policy. Consequently, "the myth of safety", "Nukes are totally safe and accident-free" has been created. After the accident, "the myth" once collapsed but a girl saying "No nukes become a much-talked-issue" and adults startled saying absolutely right. This was a dead spot initially but gradually comes on air locally (only a few percent) "No Nukes" is still seven dirty words. "Right to know" is fledgling in Japan. Many people are unaware of this dead spot in post 311 Japan.

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