Cannes Lions
Y&R GUANGZHOU / SCOTTS MIRACLE GRO / 2015
Overview
Entries
Credits
Execution
In the beginning, we want to show the lush plants can improve people's mental outlook so as to express the characteristics of this product. People can renew hope when there are beautiful flowers in full bloom in winter.
After clients agree with our ideas, the designer intends to idea paint by hand. But it did not work well. Finally we found a better way of clay sculpture painting and the client agree with us.
Outcome
The client expects the product sales figures will increased by 30%, and renew the positive brand image.
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