Cannes Lions

POTTING MIX (ALL PURPOSE)

Y&R GUANGZHOU / SCOTTS MIRACLE GRO / 2015

Presentation Image
Presentation Image
Case Film
Case Film
Case Film
Presentation Image
Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

In the beginning, we want to show the lush plants can improve people's mental outlook so as to express the characteristics of this product. People can renew hope when there are beautiful flowers in full bloom in winter.

After clients agree with our ideas, the designer intends to idea paint by hand. But it did not work well. Finally we found a better way of clay sculpture painting and the client agree with us.

Outcome

The client expects the product sales figures will increased by 30%, and renew the positive brand image.

Similar Campaigns

12 items

Vizio Raccoons

JAMM, Los angeles

Vizio Raccoons

2024, VIZIO

(opens in a new tab)