Cannes Lions
GEOMETRY ENCOMPASS, Mumbai / VASELINE / 2020
Overview
Entries
Credits
Execution
We had to record and mix an almost raw lived-in quality of sound, that teleported the audience to Kumbh-festival.
A journey through the Kumbh-festival is an orchestra of various sounds, unique to India-
from the hustle-bustle of devotees
to sound of wooden handheld percussions,
from chants of Hindu saints
to chirping of artic seagulls at the holy river
not to forget, the almost hypnotic trans sounds of snake-charmers flute
It's a magical confluence of 100 such different sounds.
We had to go more by instinct than technique. To record, various unique sounds of Kumbh, we used 12 microphones, planted near the banks of river, across lanes, near Akaharas(where saints resided). Without resorting to stock sound-effects, we captured the most authentic sounds of Kumbh. After relentless pursuit, we curated a bespoke mix that captured the idiosyncrasies of Indian culture, the Hindu festival, and instruments that have never been explored before.
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