To make our offer stand out in a sea of discounts, we distributed discount coupons that not only informed customers about the sale, but also constantly reminded them of the little time they had left to rush to the store, by gradually turning into trash themselves.The die cut coupons were fashioned out of leaves and petals. Owing to the continuous loss of moisture, the text would inevitably expand and become unreadable in about 48 hours, rendering the coupons useless.

Apart from gaining footfalls, the coupons advertised the products’ main benefit – the fact that they were made from fresh natural ingredients.

The coupons were dropped off at residences near major outlets, and inserted in newspapers. Existing customers in our database received coupons as well. Of the coupons distributed near 6 major outlets, a whopping 70% were handed over in time. Of course, the customers with tattered coupons didn’t leave empty-handed either. They received freebies with thier purchase, just for taking the effort. The company recorded its highest-ever sales of near-expiry stock, in less than 5 days.