Spikes Asia

A Kind Drone

DENTSU, Tokyo / ENIGMO / 2016

Awards:

1 Shortlisted Spikes Asia
Film
Case Film
Supporting Images

Overview

Entries

Credits

Overview

Background

BUYMA, the internet service provides the “C to C” e-commerce. You can purchase overseas merchandise in your living room that exclusive abroad buyer bought up with the local price. BUYMA’s rival companies were using trendy items for their advertisement, but because of BUYMA’s unique C to C business model, they got some issues. Although they’re fashion web site, they couldn’t use clothes for that.

Description

A naked man and woman are dancing the Swan Lake elegantly, and also there’re some drones kindly flying the “proper position".

Execution

This promotion movie launched on YouTube, and 263 media featured it and got one million playbacks on YouTube in only a week.

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