BUYMA, the internet service provides the “C to C” e-commerce.

You can purchase overseas merchandise in your living room

that exclusive abroad buyer bought up with the local price.

BUYMA’s rival companies were using trendy items for their advertisement,

but because of BUYMA’s unique C to C business model, they got some issues.

Although they’re fashion web site, they couldn’t use clothes for that.

This promotion movie launched on YouTube, and 263 media

featured it and got one million playbacks on YouTube in only a week.