Filmed entirely in Los Angeles, five sets were meticulously designed and built on stage, with two live locations and matching exteriors for each scene. Complementary production design, extensive research, art department, and VFX played a crucial role in giving the spot a global feel from a high-rise apartment in an Asian metropolis to a Scottish hillside, a rocking cargo ship, a rainy bus stop, or even a lush penthouse.

The importance of respecting the global community of Elvis impersonators led to a casting process exploring real impersonators, look-alikes, actors, and performers from four states across the United States. The Elvis Festival in Nevada was a valuable resource.