In South Africa, Chicken Licken® Slyders® are known as the little burgers made especially for when you are feeling a little hungry. We used this insight to drive the idea behind the illustrations.

Chicken Licken® Slyders® are little burgers, at a little price, that satisfy a little hungry. We created a series of in-store posters, that illustrate just how these little burgers are the perfect solution when you need something to steal a little hungry.

Each poster is themed around a scenario where someone would go to steal an item of value. These scenarios were illustrated to represent the human body, with the item of value being hidden in the “stomach”.

The illustration style was chosen to incorporate as much little detail as possible, a homage to our famous little burgers.