Cannes Lions
NET#WORK BBDO, Johannesburg / CHICKEN LICKEN / 2011
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This is a sequel to an ad that flighted in 2010 in which we first introduced the orange orang-utan puppet as a physical manifestation of the craving you get for the oh-so-morish fast food snack - Chicken LickenHotwings. Whereas in the first part we saw one guy develop the craving and then deal with it by eating Hotwings, we now see the problem escalate quite radically when just about everyone in a small isolatedmountain town develops a craving at the same time. Chaos ensues and only one man can save the day, but does he?
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