Cannes Lions
O POSITIVE, Santa Monica / AT&T / 2022
Overview
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Credits
Execution
The biggest challenge of the casting process was finding an actor who could hold her own standing next to Demi and Mila. The shock of the award decision hinged on an actor that could stand tall and smile big while portraying a true “everywoman.” The audience has to believe that one of these women is going to win ... how could they not? So, it was essential that the true winner is “one of us," for the shock of this non-Hollywood ending to hit home. Nina Concepción’s “Anna” character had to have a lot more in common with the rest of us than with Mila and Demi.
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