A typical radio campaign wasn’t going to cut through or be evocative enough to remind Aussies about their true feelings for the internet. But a love song would.

We wrote the song in collaboration with the writer behind some of the nation’s biggest pop hits – who was also our singer.

At first, it’s not clear he’s singing about the internet. We wanted audiences to start bobbing their heads to a truly catchy song before they even realized it was from a brand – or about something so close to their own heart.

Musically, we start simple and intimate, with old spirited lounge crooning. One man and his instrument. A simple tune that soon evolves into modern, synth-driven R&B pop – representing the journey through the ages we’ve all had with the internet, and the spectrum of comforts it can provide.