• Situation: Celebrate the data, speed, security and prices customers enjoy with Belong mobile and internet.

• Brief : Explore in a creative, joyful and unique way, how super affordable internet, which is Belong's main offering, is making consumers super happy.

Objectives: Communicate effectiveness, good pricing, and how it reaches a diversity of products where the brand has impact (mobiles, tablets, VR, etc), being a brand that is a crowd please, appealing to a broader audience to hires services for the best price.

This animation was created 100% in CGI, so from character concept, to modeling, lookdev, rigging, animation, render and composition, it was all done from scratch.

We had 3 big challenges:

1. Create the funny looking, quirky and unique characters and make sure their gadgets had relevance to each.

2. Bring the neon bright colors to life. Besides working on the characters, we had to be mindful of how the surroundings/environments we affected by their bright characteristic, so that the integration between animals, gadgets and environment was perfect.

3. We had to be careful when creating the animation so that the viewer really had the sense that it all happened under the sea, simulating water. Characters needed to look like they were swimming, so we were very detailed with each animal movement, to not look fake or as if they were just floating.