When Santa’s sleigh breaks, it’s up to an unsuspecting mall elf to help him deliver the last gifts of Christmas.

The campaign was launched at the end of November 2017 and ran until the beginning of January 2018, on Coca-Cola social platform and movie theaters around more than 30 countries,

The campaign got more than 5MM views and more 168 MM impressions, resulting in a 3.1 increase in sales volume over the prior year.