The URL has been emailed to people from 15 to 35 years old so they access a piece of film with a weird creature talking about the supposed freedom of internet.

At the end of the dialog people can access the website dedicated to Mother, the new 100% natural energy drink. On the website a feature allows you to send your own message spoken by the same character.The main goal is to create social currency around Mother.

Target Groups: 17 - 35 year old's

Creative Execution:Mother being a 100% natural energy drink, the whole campaign evolves around the idea of Mother nature revealilng its dark side.

Effectiveness :Messenger click increased significantly to 1,500 clicks on the website per day and in the first week of the second month more than 420,000 page views per week have been reported.