Hermes brought us on to help the 176-year-old luxury brand revolutionize and transform their physical events with a digitally unified brand experience. We held two events to help Hermes maximize their investment and reach—by carefully crafting a personalized experience for the esteemed guests.

The strategy worked and was highly successful. Attendees were so enticed and enchanted during the event that they shared their experiences on live social platforms - In Miami, 69% shared pictures through Instagram, each publishing about 4 photos, generating a total of 95,080 likes. 84% of the Beverly Hill’s attendee’s opened the post-Event email campaign, 72% clicked on the email, and 85% of people who opened the e-mail clicked on the link. These results were far above Hermès average email campaigns (39%, 15%, 32% respectively).