In 1987, a memorable fireworks display over the Pont-Neuf bridge in Paris marked the 150th anniversary of Hermès. This celebration launched the first annual theme in a tradition that has been perpetuated ever since to nourish all forms of creativity with a shared source of inspiration. A red thread of sorts, a compass for the year ahead — for objects and communications alike. The agency draws inspiration from the annual theme for all institutional campaigns (Sellier twice a year, store opening campaigns, Christmas). To conclude 2023 which was marked by Astonishment, and on the threshold of 2024 honoring the Faubourg, this holiday campaign celebrates Hermès objects and the enchantment of the holidays through the various sets of the 24 Faubourg windows, resembling a live performance.

Thought out and crafted as an Hermès object, the Christmas campaign brings the Faubourg windows to life, as they are becoming small magical theaters.

We embark on the whimsical odyssey of Pegasus, who navigates through various worlds, from one window to another: from the Sahara dunes to the rings of Saturn, from coral reefs to the snowy Alps. Pegasus engages in an astonishing acrobatic performance while objects and settings come to life. Our winged talisman concludes his journey with a game of hide-and-seek in a lush jungle, where our Christmas tree stands tall, adorned with Hippomobile plates... Number 24 puts on a show!

No data, no targets, only one purpose: express the identity of Hermès through tactical campaigns.

The whole campaign has been conceived like a true hand-crafted object and designed with some of the finest “complices” of the Maison. Just as she is used to designing the real Faubourg windows, artist Isabelle Daëron envisioned installations that came to life under the expert hands of Atelier 20.12. The store facade was also faithfully recreated by Hervé Sauvage. The ultimate goal? To craft a Christmas tale that is an ode to the Faubourg.

No data, no targets, only one purpose: express the identity of Hermès through tactical campaigns.