Cannes Lions

A Mini Marvel

LUMA PICTURES, Santa Monica / COCA-COLA / 2016

Film
Demo Film

Overview

Entries

Credits

Overview

Description

Marvel and Coca-Cola joined forces to provide a refreshingly entertaining film with super-powered VFX  for all to enjoy just before the Super Bowl 50 halftime show. The action-packed 60-second spot follows The Incredible Hulk as he goes on a downtown tear in pursuit of Ant-Man and a little refreshment in the form of a Coke Mini. Visuals that look straight off the cinema screen drive the superhero action as the ultra-realistic VFX and real world action coalesce beautifully. In the end, after many roars and growls - and with a little help from Ant-Man - The Hulk prevails.

Execution

Animators took to our in-house MoCap studio to attain a solid performance base using the original actors as inspiration. The captured data was then augmented by the animation team to give our heroes their superhuman qualities. In addition, for Ant-Man, the animation was run through our wrinkle/cloth system designed specifically for tight fitting suits. The result was animation nuance that elevates the characters beyond what has even been witnessed on the silver screen.

Similar Campaigns

12 items

Where is my dog?

SUNO UNITED CREATORS, Sao paulo

Where is my dog?

2022, HEINEKEN

(opens in a new tab)