Cannes Lions
PUBLICIS GSS, Tel Aviv / COCA-COLA / 2019
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Background
Once a year ‘Time Out Tel Aviv’ celebrates the meat patty with ‘Hamburger Month’. A month long event during which Israeli consumers are invited to visit Tel Aviv’s best burger restaurants. Coca-Cola Israel, as the official sponsor of the highly anticipated event, set out to launch it with a highly visual and identifiable message guaranteed to appeal to everyone’s taste buds.
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