To prove that iPad Pro is truly a work and creative powerhouse, we shelved the classic camera + studio and invented the first and only end-to-end film campaign created entirely on an iPad. We built storyboards, recorded, edited, designed, animated, scribbled notes, and even made incredible music, all on the iPad Pro. If iPad was going to ask users to work in a new way, it was imperative we did it first.

iPad Pro is an immensely powerful creative and work tool. To prove it we created an entire film series shot, edited and composed on iPad. These A New Way To films are dedicated to showing people new ways to achieve serious tasks and creative endeavors with iPad Pro. By the time you’re reading this case study, we will have published ten long-form films (and our Cannes submission video!) on a device anyone can buy for $800, all in the highest Apple quality.

Using a multitude of iPads with native and third party apps, our new production model became more flexible, portable, faster, and accessible to anyone on set. We put iPads in the hands of editors, animators, DPs, creatives and account leads. In place of high-end cinema cameras were iPads shooting in 4K. We replaced maxed-out editing workstations with an iPad Pro and $20 Luma Fusion video editing app. We used Apple Pencil to draw and design every single illustrated asset. We found new ways to light, composite video and compose music all on iPad.

We created a brand new, scalable production model for Apple. The global campaign was met with awe and disbelief. “Did they really make all that on the iPad?” asked countless social media users.

Yes we did. And so can anyone with access to iPad Pro.