The campaign insight &"Experience the Olympic Winter Games wherever you are", was based on the unique WOW app, available for this phone, which featured unique Olympics content, enabling the user to be up to date of the Olympics wherever/whenever, feeling like a winner. This led to the big idea: "Samsung Omnia, A winners' phone".For this spectacular we really wanted the users to feel like winners. So we gave them a truly winning experience of the Olympic Winter Games, being awarded a virtual medal for their ski-jump.

- Samsung was highlighted as one of the proud sponsors of the 2010 Olympics.- Thousands of people played the game, and sent it through to email addresses, websites and friends, because it was such an innovative experience.- The special edition Samsung Omnia smartphone that was connected to the relevant website sold over 10,000 phones in 2 weeks and sales went up by 20%.