In Chile, more and more people are going out to the streets to exercise.

To motivate them we combined something they care about, with something they like.

We create a new “currency”: our own Calories.

The first store where you pay with calories.

The installation of a Pop Up Store in a major street in Santiago for people to buy sportswear and the brand´s products, paying with their own treadmill calories through machines located in the paying cash.

Radio frequency viralised campaign connecting (app) with Facebook and Twitter.

Great user involvement in the activation and virality of it through social networks.

A 20% increase in the number of Fans (Facebook).

An increase of over 100% in visits to the website of the brand.

Thousands of prints during the first weeks of video display.

Excellent reviews of the activity, along with thousands of applications to participate in a second version.

Widely spread through various media in the world (France, Japan, Russia, Spain, etc.).