The aim of this site was to announce the launch of Tia Lusso, a new alcoholic beverage introduced by Allied Domecq into its range of brands. The beverage is aimed principally at women, which is why we decided to include information in this site about a promotion created and designed for women: a dream shopping trip through Europe. The animation is very carefully chosen and perhaps the most outstanding feature of the site is its appearance and contents, which are very specifically directed at its audience.