Share an Idea asked people to share their ideas for the future of Christchurch with each other. It employed interwoven channels with user-generated content at their core.

A tabloid explained Share an Idea, and invited people to a Community Expo, where they contributed ideas using post-it notes and computer kiosks. A video booth recorded ideas and uploaded them to a YouTube channel. The best takes were edited into a video that spread virally.We visited malls and campuses to record people's real ideas and used them to create a radio campaign.The website evolved to ask specific questions on emerging themes, and changed questions regularly to keep people coming back.Ideas posted to the website became content for press advertising which was regularly refreshed with new ideas and updates of the number of ideas received.

Towards the end of the campaign advertising featured insights of the key themes that had emerged, so completing an important feedback loop.

In 6-weeks Share an Idea generated: •106,000 ideas, or 1 idea for every 2.2 residents•14,500 formal written submissions•450 presentations at Council hearings•10,000 Expo attendances•Over 58,000 visits to the website with the average time on site being a very sticky 5 minutes 14 seconds.Share an Idea was enthusiastically embraced by both the public and stakeholders – commercial and political.It was the ‘unanimous overall winner’ of the 2011 International Co-creation Award - the first time this award has been made outside of Europe.Share an Idea is now held up as model for public consultation and engagement.