Cannes Lions
DDB BRASIL, Sao Paulo / BRAZILIAN ACADEMY OF ART / 2012
Awards:
Overview
Entries
Credits
Execution
Our challenge was to prove otherwise. We wanted to prove that a career in art can be profitable. We needed to show young people, who were about to choose their career, how art can add value to things.
Outcome
90% of the artwork was sold.ABRA was able to prove that investing in an art career and attending Art School is worth it.Without a doubt ABRA established itself as a school of art professionals.
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