Cannes Lions

INSTITUTIONAL

DDB BRASIL, Sao Paulo / BRAZILIAN ACADEMY OF ART / 2012

Awards:

1 Bronze Cannes Lions
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

Our challenge was to prove otherwise. We wanted to prove that a career in art can be profitable. We needed to show young people, who were about to choose their career, how art can add value to things.

Outcome

90% of the artwork was sold.ABRA was able to prove that investing in an art career and attending Art School is worth it.Without a doubt ABRA established itself as a school of art professionals.

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6 items

Shortlisted Cannes Lions
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Free the Speech

2017, MINISTRY FOR FOREIGN AFFAIRS

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