What does it mean to live life with positivity? If you’re living with HIV, that question is viewed through quite a different prism. A Positive Life (APL), a website for those affected by the condition, encourages visitors to remember that each day offers a chance to learn, be inspired. Those are the creative colors that run through the experience.

An interactive module first asks, “what’s your positivity level?”, in turn offering inspiration and deeper links to the site’s content. A real-time poll tells users the positivity levels of others, for a sense of community.

Individuals can then discover videos of people living positively with HIV, and the support, tools, and information they deserve.

When designing for an audience with varying comprehension levels, we took an easy-to-read, scrollable approach for content. For design, we created a logo and identity that speaks to the multicultural audience for which our site was built.

aPositiveLife.com launched in March 2016 for the HIV community.

Preliminary results for the site are very encouraging