The top-selling French cider, Louis Raison, was going to be launched in Japan. However, unlike wine, the Japanese are not so familiar with cider, and there was a need to raise awareness toward the lovely French culture of casually enjoying cider.

The concept behind the encounter with Louis Raison was “romance,” and we came up with a device that will allow our target, young women, to have a glimpse of a romantic French experience that many Japanese women dream about.

Illustrations themed on romance were drawn and made into 200 coasters which formed a story when connected in succession. A special flip-book machine was installed in a restaurant, where the 200 coasters rotated to present a 60-second movie clip. When the cider was served at the table, the accompanying coasters came with digital codes on the back, allowing the guests to access an online movie from their smartphones.

Even during times of limited travel caused by the pandemic, the coaster ride with Louis Raison was able to provide a charming, taste of France, through this romantic trip.

•Worth of media impressions : $ 150,000 (7times / investment $22,943)

•Shipment scale : Expand all over Japan (communication only in Tokyo)

•People who got a coaster : 30,000 people

•Campaign reach : 170%up / per Initial goal