Singapore Airlines had not changed their safety video in a number of years. A refresh was needed to reflect the modernity and innovative spirit of the brand. But just as important, they needed a new safety video that could hold their passengers' attention. After all, a safety video could save lives.

The Singapore Girl, the iconic face of the brand, brings viewers on a journey through Singapore, while demonstrating important safety features.

Safety features were demonstrated in several locations around Singapore over 5 days. Care was taken to show well known spots as well as more unexpected locations, while showcasing a variety of ethnicities. To give the film a uniquely Singapore Airlines look and feel, everything was shot on anamorphic lenses and then graded blue and gold. Transitions between scenes were carefully planned to make the user's journey through Singapore as seamless as possible.