Cannes Lions
WYSIWYG COMUNICACION INTERACTIVA, Madrid / CAMPER / 2007
Overview
Entries
Credits
Description
A Camper shoe is not the result of a load of figures, previsions and calculations. Behind every Camper there is a specific source of inspiration, which is the reason why every shoe has its own personality.This is what this campaign is about, a campaign that manages to make the user fall in love with his shoe when he discovers its origin, the source of inspiration that has made it unique.
A fly, a nail cutter and a sea sick pill next to a Camper. Why? The campaign puts forward this question. It’s in the site, where the question is resolved.
Similar Campaigns
12 items