Pantene believes haircare is the first small step to better self care. It reminds us that through all changes, in hair or in life, we can always choose to stay strong and keep on fighting.

In no way to trivialise the emotional struggles they're facing, the objective is to remind them to take better care of themselves, starting with hair. Because little by little, these small changes can help us find the strength to face challenges in life.

From shaving her head to play the role of cancer patient, to being diagnosed with brain tumour in real life, this documentary takes us alongside her life events real-time. From the days leading up to the surgery, without knowing the possible outcome, as her life's script unfolds. Throughout, Ning gradually realised the impact of hair change, and how these seemingly small changes affect how she feels inside.

In order not to trivialise the struggles our target audience is facing, we decided to go with a real story. One that people can resonate with. It's the feeling every time you go to the salon, get a new haircut, sit back and let yourself momentarily escape from anxieties and troubling thoughts. Without knowing, hair changes often affect the way we feel.

The documentary was launched online on social platforms.

The film reached thousands of viewers overnight. With many comments and shares, expressing how Ning's story is inspiring, and give them a sense of hope. Provoking many emotional response with people sharing their own stories of struggles or that of a loved one. The drama series in which Ning played a cancer patient launched in Netflix Thailand once again. Brand affinity for Pantene Thailand increased.