Cannes Lions
LEO BURNETT, Bangkok / OSOTAPA CO. / 2004
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This ad shows a man with a comically huge head trying to conquer the art of basic movement. Still in his suit from the night before, he attempts to stand up, sways and promptly falls onto the floor. He slides along the ground with the help of a big cushion. The 80's disco music works in tandem with the Herculean effort it takes him to get his fridge and the answer for his prayers: a bottle of HANG.
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