Cannes Lions
ANORAK, Oslo / RIKSTOTO / 2018
Overview
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Description
This film is for a horse betting ticket called Lyntoto. Lyntoto is a prefilled ticket that lets you win on horses without any knowledge about horses.
We open on a first-class fight as our hero is about to get away with a white lie. The beautiful woman sitting next to him is impressed about the fact that our hero won millions on horses. And as she calls him a horse expert, he simply leaves out the fact that he won playing Lyntoto. No biggy. Until seconds later, when a serious horse situation suddenly occures. Now everyone is looking at our so-called horse expert to fix the situation.
And as our guy frantically tries to explain that he’s not an expert we give you our message: You don’t need to be a horse expert, to win on horses. Just play Lyntoto – the prefilled ticket that helps you win.
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