Objectives: 1) position certain SAS Braathens destinations as cities of choice for a weekend romance. 2) Sell tickets. 3) Collect e-mail addresses for newsletter database. The campaign was materialised in the form of a contest: How well do you know the person you want to bring on a romantic holiday? Take our test and find out!

Extremely successful! In the campaign period it was one of the most visited sites in Norway. More than 50% of the contestants signed up for weekly e-mail offers and 20% directly or indirectly bought tickets from SAS Braathens as a result of the campaign.