Net4Kids is a charity organisation unlike others: it only focuses on companies. Consumers can’t donate, only companies can.

We wanted to make visible that companies can do a lot by donating very little. A small amount for companies is a lot for Net4Kids and the kids who need it. So a tiny part of the value of the company can make a big difference. We visualised that by taking a small piece of the logo and showing what we as an organisation can do with it. We didn’t ask for permission for the use of the logos and chose to confront the companies. The ads were published in Dutch national newspapers and magazines.

Net4Kids is a new and rather unknown organisation. Using big companies’ logos without permission, taking something from it and showing it in public was a bold and brave approach that attracted these companies’ attention.