During the campaign, passers-by were directly confronted with domestic violence. Via rear projection, scenes of violence were projected into apartment windows in Berlin; voices and noises were projected into the street. This gave passers-by the impression that the scenes were actually taking place live inside the rooms.

The projections were accompanied by advertising effect surveys conducted by Amnesty International. The hidden video recordings show that during the survey period of two weeks, more than 70% of the passers-by noticed the projections, for a mean total of 12 seconds. In addition, the campaign led to lively interest in the press, drawing attention to the campaign and the issue of domestic violence.