The starting point of this campaign is our conviction that cheering up all the people associated with this brand and enhancing empathy will deepen the bonds between customers and the brand and contribute to boosting sales.

More than 500 commercial songs were shot using a TV commercial movie that has been on air for many years. (Reshooting commercial songs for 500 surnames that cover many surnames in Japan and for Japanese era names for more than 100 years in the past) Feel-good movies “just for you” covering all names in Japan were shot by combining an automatic voice synthesis system to produce movies for those names that were not included in these 500 Japanese names.

The movies could be downloaded from a special website during the Christmas season in December as a Christmas present from the “SnackSand” brand.

The campaign announcement was made only through packages of own commodities sold in December.

The campaign announcement was made only through own brand commodity packages and the campaign lasted only one month. In spite of these factors, the net results were:

• The campaign resulted in creating as many as 10,507 “just-for-you” feel-good movies.

• Website accesses increased by 322.6% compared with the corresponding period of the previous year.

• Sales also increased to 105% compared with the corresponding period of the previous year even though the brand is a long-established brand with a history of over 40 years.