In “A Sound of China – About the voice of China leisure life H5”, we use the unique regional sounds and beautiful scene with life characteristics in Western China, and all kinds of beautiful sounds as creative elements.

The uploaded sounds by consumers will be shown online, triggering the emotions and memories of people hearing these sounds. The brand uses life and culture to trigger the emotion and resonance of consumers, so as to achieve sales.

From November 7, 2016 to December 31, 2016, through the WeChat official account injecting (the injecting fee is RMB 0.48 million), we attracted users to the activity platform (H5) to watch and participate in interaction, urged users to leave their personal information and invited them to test drive and experience the products in store.

According to Baidu Index, the most authoritative search monitoring tool in China, the attention index of Dongfeng Yueda KIA in November and December 2016 increased by 23.2% in the ten western provinces and cities, while the attention index of automobile industry in the corresponding period decreased by 2.89% in the western regions.

According to the statistics of western customer marketing division, in January 2017 at the later stage of the campaign, the people visiting the distribution stores in the ten western provinces and cities increased by 16.2% compared with the previous year.