We created the first branded deals site in Australia - getmorevalue.com.au; an interactive website that gave consumers access to daily value deals. To create synergy with the car, the deals were linked to a CERATO feature eg. iPOD connectivity connected with music tickets.This idea was executed across all paid, earned and owned comms. We brought it to the masses through TV, outdoor, digital and radio executions tagged with the website. This was an absolute first for the client, normally focused on driving straight to their own website. The site was optimised for search against the value offer keywords. We amplified in social with digital PR releases, share functionality, video seeding and a blog team all improving KIA’s overall search performance and driving even more people to engage with the car and the great deals. We even convinced the KIA client to redirect their ‘owned’ CERATO site traffic to getmorevalue.com.au!

We drove 45,000 unique visitors to the site - 20% of people who will buy a small car in Australia this year!Average time on site was 3 minutes – 600% better than engagement with traditional channels.Search increased by 54% compared to previous engagement campaigns.Online conversations increased by 530% from 50 per month to 315.We generated 359,194 blog reads and 380 comments – 40% better than the norm.We delivered 2.6 million Digital PR impressions - 44% better than the norm.Finally our unique insight and idea drove reappraisal with CERATO sales up 33% YOY !