BRIEF:

In the jewelry category sales are focused on special dates like anniversaries, Mother's Day and Christmas, among others... And even on these important dates, jewelry shops still compete with many other categories that also offer gifts. The objective was to get men to think about jewelry and specially GyG Jewelers when thinking about gifts for these special dates.

To accomplish this we had to find and show the true benefit of giving jewelry.

INISIGHT:

When you give jewelry you get what you want.