Spikes Asia
CONTRACT ADVERTISING, Gurgaon / DABUR / 2016
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The film is inspired by a real story of a teenage girl named Sayalli Mahadshuine who ran bare feet to win district level 3000m race. Irony in her story is that she is a daughter of a cobbler.
In the film we glorified how sayalli, who hail from a weak financial background reached the finals and how she didn't give up even when she didn't have a pair of shoes to run. She accepted the challenge and her hardship but chose to fight against it and win the race. Dabur glucose D respects such grit and passion and Hence under their initiative of 'Ab Daudega Hindustan' (India will run) they are going to train such underprivileged and talented kids to live their dreams by providing them necessary support and training. It's a call to action TVC which asks user to tell Dabur about such talented Kids.
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