Spikes Asia
McCANN WORLDGROUP INDIA, Mumbai / DABUR / 2016
Overview
Entries
Credits
Background
To communicate Dabur Meswak anti-cavity toothpaste’s proven efficacy against cavity problems.
Execution
We used illustrations of animals in tandem with illustrations of the threat to them. We ensured the sheep, hens, polar bears and even the threats representing dental cavities clearly are in the shape of teeth. The illustration is done digitally while taking care of keeping the expressions varied and slightly humorous.
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