In brazil, 8% of boys are born with color blindness. Not knowing this condition can harm the children educational evolution. Being a brand related to students and professionals and also color quality, Canon must be a part of this conversation.

In brazil, 8% of boys are born with color blindness. To help parents and teachers identify the problem sooner, we transformed Canon’s printer test sheet in an ABC Color Blind Book that tests both: the color printing and the color blindness.

By helping parents and teachers identify color blindness sooner, Canon can generate awareness for the brand while positioning it as a important part of the children education.

Inspired by the Ishihara test created in 1917, we redesigned it’s shape for the present day. We created funnier images, added the alphabet and, to make it easier to access, we added it to the print test. The result is an abc book – printable from the printer app – designed to help parents and their children to identify a problem while having fun.

The campaign had 26.5MM reach and generated 1.2K comments (98% positive comments) and 10K shares.