Facebook Studio is one of advertising’s rarest and most coveted trophies: the Blue Cube. So we gave each of their fans the chance to experience what it feels like to take home a Blue Cube of their own. We created a downloadable PDF that Facebook Studio fans could print, cut, fold, and tape to create their very own Blue Cube replica for their desk or trophy case. Not only as a fun trinket, but also as inspiration to earn the real version next year.

The initiative cost our client zero dollars, while strengthening the tight-knit bond between Facebook Studio and their clients.