Brazil is not known for launching great content projects. The cost of production and delivery is high and therefore, few brands have launched exciting projects to date.

The project used the best of each social network as a tool for the creation of the film, always with the collaboration of artists and consumers. Facebook wrote the script, the filming was made by Vine and Instagram, the soundtrack by Twitter and the poster was created by Instagram.

In 45 days of project, there were 8,500 participations in the creative process of the film, over 450,000 interactions in social channels of the brand, the number of followers on Instagram doubled and achieve the entire impact mark of 8.5 million. More than that, Absolut was able to establish the same subversive profile of the brand in their digital channels and showed its consumers that they have the power of transformation in their own hands, that the individual creative process can be part of a much bigger result.