Cannes Lions

VAULT SOFT DRINK

PUBLICIS NEW YORK, New York / COCA-COLA / 2006

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You’ve spent a hot summers day weeding, pruning and mowing, you’re about to collapse when out of the blue a refreshing shot of inspiration flies into your hand. You chug it down and instantly that seemingly monumental task becomes as imposing as a three legged Border collie. You ‘re now full of vigor and start searching for a more worthy undertaking. You’re at your wits end after being trapped for hours in a hot airless room. You’ve endured a superior droning about the inner workings of an engine and are seconds from falling on your face,

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