Absolut asked us to transfer their concept In an Absolut World to the digital Spanish market. In this case, the starting point was their local vision: In an Absolut World, in Barcelona you'd go by bike.

We wanted to visually convey Barcelona's vanguardist character as well as the ecological nature of the message -bikes instead of cars as the main means of transport.We asked ourselves –what would happen to all these cars if they were not necessary any more? And we gave them a new meaning.On the website, the obsolete pieces of the car are recycled into ecological and efficient machines. Impossible mechanisms that escort our surfing through a scenery inspired in Gaudi's chromatic legacy.

The result was welcomed by influential design and marketing blogs all around the world, which helped the brand to connect even more with one of its most demanding publics.