Cannes Lions
FOOTCANDLES, Mumbai / PERNOD RICARD / 2012
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Imperial Blue, from the Pernod Ricard portfolio, is the leading whisky brand in its category in India. Its advertising is based on the proposition ‘Men will be Men’. The communication displays the various aspects of men behaviour in different situations.This particular TV commercial, titled ‘Anniversary’, shows how a husband is out buying the most expensive ring for his wife as he has forgotten their wedding anniversary which was the day before.
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